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Proteau

Making the world more delicious.

Born in NYC

From creator John deBary (JdB), Proteau was inspired by the culinary diversity available in New York City.

Ready to Enjoy

Ready to drink, right out of the bottle! No mixers needed.

The Perfect Pour

Whichever Proteau bottle you choose, it's guaranteed to bring the perfect blend of flavors.

Naturally Flavored

Pulling from JdB's craft mixology background, Proteau expertly combines fruits and flower essences to bring you joy in a glass.

FEATURED PRODUCTS

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Meet John


Before starting Proteau, John deBary (JdB) worked at the acclaimed neo-speakeasy PDT (Please Don’t Tell) and most recently served as the Bar Director for the Momofuku restaurant group. For years he assisted Food & Wine magazine with their annual cocktail issue, and is a frequent contributor to Liquor. com, GQ, and PUNCH.

To create Proteau, JdB scoured the aisles of famous New York shops like Kalustyan’s and drew upon years of nerdy research into Italian amaro, fortified wines, and vermouth. Challenging himself to remove alcohol from the equation, he wanted to prove that you don’t necessarily need an alcohol-based drink to have the same intellectually engaging, food- friendly experience.

 

Meet John


Before starting Proteau, John deBary (JdB) worked at the acclaimed neo-speakeasy PDT (Please Don’t Tell) and most recently served as the Bar Director for the Momofuku restaurant group. For years he assisted Food & Wine magazine with their annual cocktail issue, and is a frequent contributor to Liquor. com, GQ, and PUNCH.

To create Proteau, JdB scoured the aisles of famous New York shops like Kalustyan’s and drew upon years of nerdy research into Italian amaro, fortified wines, and vermouth. Challenging himself to remove alcohol from the equation, he wanted to prove that you don’t necessarily need an alcohol-based drink to have the same intellectually engaging, food- friendly experience.

 

Why did you create Proteau?


    • As a bartender I love creating drinks for people, but it’s limiting since you need to be physically in the same space as them in order to do it. It seemed like a natural extension of being a bartender to create a bottled drink that could travel anywhere and show up where people are.

Food & Wine

The Most Interesting New Aperitif Doesn't Have Any Alcohol

Shop Collection

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PEOPLE LOVE OUR PRODUCTS

“Proteau is everything and nothing—it is Schrödinger’s spirit. The fact that it’s non-alcoholic is irrelevant, because Proteau is not an alternative for wine, liquor, or anything else I can think of. Proteau is.”
-Allison R.