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about us

about us

who we are

it's pretty simple. SIPPLE is, first and foremost, a community.

to danny and helenita, zero proof is more than just a category. it's a cultural mindset and burgeoning way of life and SIPPLE is here to lead the way with a fresh and modern approach. driven by our passion for the alcohol-free movement and our love of sharing, we promise to bring the very best selections from around the world straight to your doorstep!

our mission it to make these amazing non-alcoholic drinks more accessible to the masses while breaking down the barriers and stigmas about non-alcoholic drinks along the way.

we're here to shift the mindset from "why aren't you drinking?" to "what are you drinking?"

- danny + hel

what are you drinking today for tomorrow?™

about danny

i founded SIPPLE in 2020. it's my brainchild born from my lifelong love of complex flavors and the stories behind them.

having been born and raised on the cusp of napa valley, my love of viticulture grew over the years, leading me to spending the last 20 years working in all areas of the beverage industry from production to distribution to selling to buying. i created SIPPLE as a way of sharing my experience with more people.

i've been a storyteller since birth, whether it's discovering an unknown artist, musician, winemaker or functional beverage maker, and my heart is and will always be with the creator and the love behind the creation! from the makers to the movers and shakers, SIPPLE is a community that was born out of my lifelong love + passion of complex flavors and the stories behind them.

SIPPLE is an inclusive mindful marketspace for the alcohol free movement, no matter what your why is.

- danny

stay connected


for lovers of AF

from joining our newsletter to following us on social to getting up on stage on clubhouse, the possibilities are endless to join the SIPPLE family!



from joining our newsletter to following us on social to getting up on stage on clubhouse, the possibilities are endless to join the SIPPLE family!

join us on clubhouse


we're got three fun clubhouse rooms to join on tuesdays, wednesdays and thursdays! join us as we chat with AF producers and other movers and shakers in the AF world!

follow us on instagram


the easiest way to know what's going on is to follow us on instagram. we'll share new products, first sips, hang out on IG live with folks and more!

subscribe to our newsletter


if you haven't already, you definitely want to subscribe to our newsletter! we'll share everything that's going on with our products, events and all things in between!

(Sign up in the footer)

for AF brands + producers



want to sell on SIPPLE?

we're always looking for the next best thing. if you think your brand would be a great addition to the SIPPLE community and fit to sell on SIPPLE, apply via the link below and we'll review it and get back to you within 2 weeks.