For Bitter For Worse is inspired by our long, sparky marriage and love for celebration. When we made the choice to drink less alcohol, we were frustrated by the lack of sophisticated options. We’re innovators and flavor-chasers who set out to make the kinds of drinks we enjoy—cocktails we’re proud to serve our friends. Whether you’re the designated driver, sober for life, or just pacing yourself at a party—we got you! Because a well-stocked bar includes alcohol-free cocktails.

Lifelong flavor-chasers, Shelley and Jeff were passionate drink hobbyists until the double-whammy of job loss and health challenge propelled them into a whole new life. After being diagnosed with an obscure neurological condition, Shelley realized the oversized role alcohol has in our culture, and how few sophisticated options were available to someone abstaining from booze for whatever reason.

Delicious alcohol-free drinks are the ultimate inclusive beverage. They make space at the table for everyone.