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Reinventing the spritz.

Born in the UK

Created by Chris Wilfred Hughes in the United Kingdom.


Frustrated by the uninspired non-alcoholic options available, Wilfred's is the result of a quest to reinvent a drink for a new era of drinkers.

Low Cal

With only 21 calories per serving, Wilfred's is the refreshing and delicious spritz you need.

Botanical Wonder

Inspired by his travels around the world, Chris soured every botanical he could find to put together the perfect blend of authentic flavors.


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Meet Chris

As an engineer and inventor with a passion for cocktails, our founder Chris Wilfred Hughes embarked on a journey of exploration and experimentation. Flavour, quality and complexity were of the utmost importance, and this mindset led Chris to over 2 years of experimentation and more than 100 unique recipes to get Wilfred’s just right for the perfect Spritz.

Wilfred in three words.

"Sunshine in a glass."

The Zero Proof

Review of Wilfred's Non-Alcoholic Aperitif

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“Britain's #1 Non-Alcoholic Drink”
-2020 Great British Food Awards