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Surely

the non-alcoholic wine that actually tastes like wine

Born in TX

Created by Ryan Hanson in Austin, TX and made in Sonoma Valley, CA.

Natural Ingredients

Surely works with the best winemakers + grapes from Sonoma, CA. to make wine that isn't just another poor imitation.

Vegan + Keto-Friendly

Surely's clean label wine isn't packed with headache-inducing sugars, making it diet-friendly! It's also gluten-free and vegan-, keto-, paleo-friendly!

Delicious

Don't settle for "just good enough" anymore. Surely doesn't taste like grape juice in a wine bottle. It's crisp, refreshing and dry, perfect for late night drinks!

Born in TX

Created by Ryan Hanson in Austin, TX and made in Sonoma Valley, CA.

Natural Ingredients

Driven by a desire to make wine that wasn't just another poor imitation, Surely works with the best winemakers and sources the best grapes from Sonoma, CA.

Vegan + Keto-Friendly

Surely's clean label wine isn't packed with headache-inducing sugars, making it diet-friendly! It's also gluten-free and vegan-, keto-, paleo-friendly!

Delicious

Don't settle for "just good enough" anymore. Surely doesn't taste like grape juice in a wine bottle. It's crisp, refreshing and dry, perfect for late night drinks!

FEATURED PRODUCTS

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Meet Ryan + Justin


  • Ryan and Justin, Surely’s Co-Founders, met in 2018 after Ryan’s alcohol-free year. At the time (in his late 20’s), Ryan realized that alcohol wasn’t letting him reach his full potential. He shared his transformative experience with Jack, who was also focused on optimizing his life in every way possible. Their combined goal? Create a way to comfortably socialize without detracting from their health or sacrificing productivity. After two years of testing a variety of alcohol alternatives, from non-alcoholic wines and mocktails to low ABV beverages, Ryan and Justin found that many beverages branded as being low-alcohol options actually contained staggeringly high amounts of sugar. As a result, despite having a lower ABV, these low-alcohol options still left them with headaches and hangovers. Determined to design a better, healthier alcohol alternative, the young duo set out to start Surely.

Why alcohol free now?


    • Since I took my no alcohol stance in 2018 I've had many friends pull me aside and ask me how I did it. How I go out to a bar and not drink alcohol still shocks some people. So much about what we are doing at Surely is making it easy to participate in traditional alcohol-filled environments without having to consume alcohol. Helping people create a healthier relationship with alcohol - whether it be a night off, a week, a month or forever - provides me meaningful work and feels like the contribution to society that I want to provide.

The Fascination

Why we love Surely Wines

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PEOPLE LOVE OUR PRODUCTS

“Wow! Good to the very last drop! I love rosé and thought I’d had the last of it when I decided to leave alcohol behind. This is simply delicious. It is crisp, fresh, very lightly sweet like a wonderful rosé. I am so pleasantly surprised.”
-Evelyn S.